Sunday, 29 May 2011

Citizen scholar inc.

A really interesting studio with some great work, and a good design philosophy.


Citizen Scholar Inc.

Like you, we’re wholeheartedly invested in improving the world. We believe design can help address the world’s most pressing needs and make valuable information accessible to everyone.

We strive to do more with less, using practices that nurture communities and the environment. It’s our responsibility to get the job done without wasting resources.

Friday, 27 May 2011

Ougd203 module evaluation

This module has been a great learning curve for me and my practice, competing in live briefs whilst also collaborating with someone else was an experience that I can take a lot from as well as designing for web, something I never thought I'd enjoy or even understand.

Skills Acquired/developed//

The Ycn brief helped me to improve my communication and collaborative skills and has encouraged me to collaborate more with people which I did do. (I collaborated with a 3rd year fashion student to design and print hand-made t-shirts in the college pop-up shop) It has made me realise that I in my professional practice I want to incorporate collaborations and utilise other designers skills that I don't have whilst applying my own skills. With the final brief of the module (P/R/D) I discovered that I was confident with the solutions I was producing with the branding aspect of the project and developed this further by creating two logos for the main company and one for their publication. A skill that I'm slowly developing is type and layout, it's something that I thought came easy and I was a bit naive to think this and it wasn't until my tutorial with Fred, where he in not so many words told me I didn't know what I was doing that I realised that i didn't have the basic knowledge of layout. It sounds a lot harsher than it was but this was a huge turning point and a realisation that I can't just pick things up quickly but I was determined to learn the fundamentals of layout and I still am, it's definitely something that I'm going to work on i through the summer. Web design is a completely new skill that I've picked up and after only being introduced to the basics of web design several weeks ago understand the principles of that area of design, theres till a great deal to learn but I feel that I'm at the right stage to experiment and explore this discipline in design.


The first brief (YCN) was a chance to finally collaborate, I'd been looking forward to this for the whole year. I really excel when it comes to idea generation, bouncing ideas of one another and building strong concepts and ideas from different people. It was also interesting to work with someone that I hadn't really talked to before and even know I had seen Meryems work and liked it, I hadn't a clue how it was going to be to work with her. However it turned out we had a few things in common and that helped to generate ideas for the brief which we had chosen because of our interest in Fedrigoni and specialist papers. I also did well with been allocated specific roles in the design process and enjoyed managing type and layout which gave me a chance to explore that area of design more thoroughly and creatively. I found that in the Product/range/distribution that I could confidently design the identity to a company and feel that this is something that I should explore and improve this summer as well as type and layout.

 Even though it is vastly improving my time-management is still a concern and something that I'm going to have to discipline. I felt that after designing for a live brief and collaborating with someone else that I wasn't as motivated in the Product/range/distribution brief and in hindsight I wish I had of written the brief so that it was a live brief and contacted real companies/people/organisations to give it a more realistic dimension so not be designing for a fictional company with fictional ethos. This is something that I hope to achieve in the 3rd year and hope to involve my practice in the 'real world'.


Theres a good deal that I want to do in the summer and in my final year, I intend to learn/experiment/develop the following skills and processes in the following months;

Type and layout
Web design
Design for Print/publication

How I would grade myself on the following areas:
5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

Attendance 4
Punctuality 4
Motivation 3
Commitment 4
Quantity of work produced 3
Quality of work produced 3
Contribution to the group 4

Wednesday, 11 May 2011

Reply from Volumeone

Really excited about this, I've been a huge admirer of Matts work for a while now and it's great to hear back from him. Can't wait til I'm in NYC!

Tuesday, 10 May 2011

correspondence with Massimo Vignelli

I was so happy to find out that Massimo Vignelli had not just read my email but also critiqued my portfolio. I will definitely try and meet up with him when I get to New York. 

Thursday, 5 May 2011


This module was really helpful in providing me with new knowledge in terms of the business side of the design industry. Quite often in design modules we don't get to see the non design aspect and it was a good insight to what we might expect when we go into the industry. I got the feeling though that this was aimed at students wanting to go freelance or set up a business, or that we were being encouraged to do so. With my personal practice though I want to work in for a studio or agency but some of the information was useful such as SWOT analysis on professional studios, which got me into the habit of critiquing potential internships and jobs.
The group presentation gave me the chance to have key responsibilities within a team and develop communication skills both to my group members and an audience. My area of research for the presentation was competitors to our business and information relating to premises and location. It also gave me the challenge of applying all the processes and skills that I'd picked up from the 5 enterprise tasks. This task made me explore the pricing and cost involved in buying property for businesses, including business rate charges, property value, functionality and convenience of location and rent. Looking into the competitors I applied the SWOT and PEST analysis to each off their businesses.

I feel we could have done a bit more in terms of research but on a whole I think our business plan had good potential and was a lot more realistic than a few other groups.

Wednesday, 4 May 2011

Sunday, 1 May 2011

research into business rates

After locating a suitable location for our company I set about finding out what business rates would be applied. 116 cheltenham road turned out to cost us £2078.40 which was reasonable for the space, location and value of the property.