After stating in the last task that I don't have a specific client group, I've researched into which one is closest and most relavent to me now which happened to be the fashion industry; the fashion house's look books and branding.
>>Fashion Industry////Fashion designers/Fashion sellers/Fashion buyers/Fashion boutique/Look Books/Branding and identity/Shop signage/Shop window display graphics////
>Local// Blue Rinse vintage Clothes Shop
>National// Pop Boutique
>European// Onitsuka Tiger/Fashion Boutique/ Paris
>Transnational// Oak/ Vintage Fashion Boutique/ New York
PEST
>Political//Local businesses can deliver and distribute easier as they are on a smaller scale, unlike Transnational businesses which rely on sea and air freight and larger distribution networks which then brings into play things such as green initiatives and carbon footprints. The wave of sustainable packaging and ethical branding also effects businesses and the need of design that reflects clients ethical values. Larger clients are much more commercial and this will be reflected in the branding while local companies have a more independent image and brand.
>Economical//Local companies will never have the resources that larger transnational companies do, they will instead rely on local trade and charge at a lower while distribution cost while be higher due to the smaller amount of stock needed. A larger national or transnational company however will order more and the price per item will be lower, they will also pay more for advertising and publicity.
>Social//Trends are forever changing and at this moment in time vintage clothing is the current style. The result of this has been phenomenal with small boutiques which has given them plenty of local trade. However the larger companies have caught wind of this and have produced similar styles but with the 'big label', which will always appeal more to the masses; having big label clothes which show off your style or how much money you have or may seem to have.
>Technological// Internet shopping has taken the fashion industry by storm and now a great percentage of shoppers don't even leave the house to get their clothes. Smaller boutiques have started to develop their online presence in order to catch up to the bigger chains who already make a massive profit from online sales. The effect on design can vary, designs can be easily transferred digitally to the web and websites can be built but only if the designer has the web developing skills.
Wednesday, 23 February 2011
Sunday, 20 February 2011
Project projects
Contact
156 Ludlow St, 3rd floor
New York, NY 10002 USA
+1.212.509.0636
Project Projects is a design studio focusing on print, identity, exhibition, and interactive work with clients in art and architecture. The studio was founded in 2004 by Prem Krishnamurthy and Adam Michaels; Rob Giampietro joined as a principal in 2010.
Monday, 24 January 2011
Wednesday, 12 January 2011
Enterprise Task 1
Who am I?/ Who are they?//
Client Groups>
>Publishers>Book sleeves/promotional materials//
>Music Industry>Record sleeves/gig posters/flyers/artist's identities/merchandise//
>Fashion Industry>T-shirts/fashion publications/identity//
>Ad agencies>print work/typography + graphics//
>Business sector>Identity/promotional prints/business cards//
Client group that reflects your current ambitions within the graphic design area>
> At the moment I couldn't pin point ONE specific client, because my ambitions span several clients if not all of the above. My interests lay in Print, typography and Identity and would prefer not to limit myself to one client group and restrict myself but I would say that all of the listed client groups have similar needs when seeking solutions for print/identity.
What skills you have and how they relate to the needs of your client group?>
>Creative typography/idea generation/innovative approach to promotion//
What skills are needed and what skills do you want to develop?>
>A large breadth or knowledge is required/understanding and communicating with an intended demographic/innovation/mind-blowing but simple approaches to design/ability to make type and image inspire an opinion/I intend to push my typography skills and idea generation abilities/produce more innovative ideas and quicker/be more focused//
What are your professional/creative aims and how do they relate to the needs of the client group?>
>to design eye-catching and thought provoking designs/work in a studio abroad and focus on type + print design
PRODUCT, PRICE, PLACE, PROMOTION//
>Produce a range of products that answer the clients problem best. Ideally they would be the identity or promotional material (design for print) for the company as I believe this is my strong point in design and feel that I would be more equipped to challenge solutions that require print/type based products.
>Working within a studio or an agency the price would be determined by them, either by the designers or people in charge of accounting. Preferably I would work for a studio where I could practice high end print and have more resources and not work freelance (or not for quite some time).
>In a perfect world my clients would be based in New York, as that's where I ideally want to work. New York is one of the design hubs of the world and at the forefront of innovative design alongside London and Berlin. It's also where a lot of companies are design savvy and desire to be fashionable with their identy and promotion.
>Personal Promotional will be essential to achieve the above elements, so a website will be needed; displaying relevant examples of work that are similar to the clients needs. Business cards are a must, especially at conventions and socials where these self-promotional tools are the best reminders for the day after. Mail shots are another way I want to promote myself; in a digital age where these personalised packages seem like a treat and people have a good appreciation for printed, hand delivered materials.
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